EXPERIENCE

Oversee the Purchase Intent and Sales Engine squads, managing initiatives across app and web platforms in 5 key markets, with a focus on purchase intent, checkout, and payment

Serve as Pillar Lead for user research and operations, driving the execution of research activities and optimization of research operations to support data-driven, strategic decision-making for the business.

Key responsibilities:

• Prioritise work process within squads to ensure smooth day-to-day project progress

• Drive key initiatives that upscale research, such as Continuous Discovery and research repository

• Oversees projects as a UX Lead for various products under OCBC Digital Wealth

• Translates business goals and strategy into effective user experience for online and internet banking customersDevise UX research strategy, facilitate workshops and user interviews for StashAway as part of their business transformation

• Mentor students from the User Experience Design Immersive course, drawing from own personal experience to provide support and remediation to students during the intensive coursework

• Facilitate student learning and track student progress as well as provide feedback on student homework and projects

• Build and lead the Creative Services team in Asia and execution of brand campaigns such as Adidas, Subway and Audi

• Oversee brand consultations with direct clients such as Adidas, Ford and Mentos and workshops to media agencies such as Mindshare and Dentsu Aegis; translate business objectives to creative experiences in high level pitches to Unilever, Colgate and UIP

• Manage external vendors and CMP (Creative Management Platforms), responsible for budgeting and negotiation

• Oversee the Creative Services team on design, execution of brand campaigns and manage strategic accounts

• Conceptualized and designed award-winning creatives that were eventually awarded Gold, Silver and Bronze respectively at Mob-Ex 2013 and 2014 as well as 2nd place for Media Excellence Award by Marketing in 2015

• Successfully brought USD$200,000 of revenue in a quarter through creative pitches and workshops for strategic accounts such as P&G

• Classroom facilitation for creative design modules such as Storytelling, Conceptual Design, Web Design and Creative Thinking

• Led a group of students to win the special prize in Love Green, Just Bin It! video competition in 2010