RESUME

- Oversees projects as a UX Lead for various products under OCBC Digital Wealth.
- Translates business goals and strategy into effective user experience for online and internet banking customers
- Devise UX research strategy, facilitate workshops and user interviews for StashAway as part of their business transformation

Mentor students from the User Experience Design Immersive course, drawing from own personal experience to provide support and remediation to students during the intensive coursework

Facilitate student learning and track student progress as well as provide feedback on student homework and projects

Build and lead the Creative Services team in Asia and execution of brand campaigns such as Adidas, Subway and Audi

Oversee brand consultations with direct clients such as Adidas, Ford and Mentos and workshops to media agencies such as Mindshare and Dentsu Aegis; translate business objectives to creative experiences in high level pitches to Unilever, Colgate and UIP

Manage external vendors and CMP (Creative Management Platforms), responsible for budgeting and negotiation

Oversee the Creative Services team on design, execution of brand campaigns and manage strategic accounts

Conceptualized and designed award-winning creatives that were eventually awarded Gold, Silver and Bronze respectively at Mob-Ex 2013 and 2014 as well as 2nd place for Media Excellence Award by Marketing in 2015

Successfully brought USD$200,000 of revenue in a quarter through creative pitches and workshops for strategic accounts such as P&G

Classroom facilitation for creative design modules such as Storytelling, Conceptual Design, Web Design and Creative Thinking

Led a group of students to win the special prize in Love Green, Just Bin It! video competition in 2010

Designed an on-demand video streaming site that was first to market in Australia

Iterated and streamlined UI design to optimize revenue coming through online advertising