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Section Singapore

UX Designer

2021 - Present

  • - Oversees projects as a UX Lead for various products under OCBC Digital Wealth.
    - Translates business goals and strategy into effective user experience for online and internet banking customers
    - Devise UX research strategy, facilitate workshops and user interviews for StashAway as part of their business transformation

General Assembly

Instructional Associate

Feb 2021 - May 2021

  • Mentor students from the User Experience Design Immersive course, drawing from own personal experience to provide support and remediation to students during the intensive coursework

  • Facilitate student learning and track student progress as well as provide feedback on student homework and projects

Blis Media

Creative Director

Aug 2015 - Aug 2020

  • Build and lead the Creative Services team in Asia and execution of brand campaigns such as Adidas, Subway and Audi

  • Oversee brand consultations with direct clients such as Adidas, Ford and Mentos and workshops to media agencies such as Mindshare and Dentsu Aegis; translate business objectives to creative experiences in high level pitches to Unilever, Colgate and UIP

  • Manage external vendors and CMP (Creative Management Platforms), responsible for budgeting and negotiation

Millennial Media (now AOL Oath)

Art Director

Feb 2012 - July 2015

  • Oversee the Creative Services team on design, execution of brand campaigns and manage strategic accounts

  • Conceptualized and designed award-winning creatives that were eventually awarded Gold, Silver and Bronze respectively at Mob-Ex 2013 and 2014 as well as 2nd place for Media Excellence Award by Marketing in 2015

  • Successfully brought USD$200,000 of revenue in a quarter through creative pitches and workshops for strategic accounts such as P&G

Ngee Ann Polytechnic


Jun 2010 - Feb 2012

  • Classroom facilitation for creative design modules such as Storytelling, Conceptual Design, Web Design and Creative Thinking

  • Led a group of students to win the special prize in Love Green, Just Bin It! video competition in 2010


Media Designer

Aug 2006 - Nov 2009

  • Designed an on-demand video streaming site that was first to market in Australia

  • Iterated and streamlined UI design to optimize revenue coming through online advertising

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