About me
Hello, my name is Airene. With 12 years of experience in tech, brand strategy, and design leadership, I’ve spent the last 4 years focusing on user-centered research and design in the fintech and beauty retail industry.
I began my career by building design teams at ad-tech startups, delivering impactful brand experiences for clients like P&G and Adidas. Now, I lead UX design for two squads at Sephora S.E.A, specializing in purchase intent, checkout, and payment. As the UX Research Lead, I oversee research operations that drive continuous discovery, ensuring insights from user research directly inform and shape the product roadmap.
Beyond my role, I am a strong advocate for Diversity and Inclusion, championing inclusive hiring within my organization at Sephora. In my personal capacity, I volunteer with the Thriving Parents Group to support parents of neurodiverse children.
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Let's connect and create experiences that drive both business impact and inclusivity.
What I Do
Stakeholder Synergies
I work closely with product, engineering, and business teams to ensure user insights inform decision-making. Through research, storytelling, and workshops, I help align stakeholders on user needs and business goals.
Full Stack Design
I design for high-impact moments in the customer journey, from checkout and payment flows to full fledge, end-to-end designs for complex features such as Click & Collect. My work focuses on boosting conversion through iterative research and collaboration with product, engineering, and data teams.
Workshop Facilitation
I facilitate workshops that bring cross-functional teams together to align on user needs, uncover opportunities, and rapidly iterate on ideas.
Research Advancement
I champion continuous research to ensure user insights inform strategic decision-making and lead research operations that streamline discovery and established a centralized research repository for easy access and utilization of insights.